Let’s explore some innovative ways of marketing those people-pleasing gems, gift certificates.

1. Use a business card to market gift certificates.

Get a second version of your regular business card or choose a different one specifically to promote certificates. Use a message such as: “Simple solutions for Valentine’s (or birthdays). Massage — a gift everyone loves. Ask about our gift certificate packages.” Include your contact information.

2. Set up a gift certificate display in your office.

Grab your clients’ attention with a fresh message, such as: “Free gift certificate insurance! Give us your contact information when you buy gift certificates. If your giftee doesn’t use it within a year, we will let you know — you’ll be able to use it for your next session!”

3. Arrange a massage or spa party.
Give brief samples of your work to participants as well as demonstrations of products and/or specialized techniques. If you offer gift certificate packages, describe them. Consider selling salves for sore muscles, hot and cold therapy products, and aromatherapy or other products you sell in your office. Invite clients to bring their friends and relatives.

4. Instead of stating that you offer gift certificates, get specific.
Offer “hostess gifts,” “housewarming presents,” “gifts for the woman or man who has everything,” or “birthday gifts for people who work hard and play hard.”

5. Include the chance to upgrade in your gift certificates.
For example, help your clients on a budget by offering 1/2 hour as well as 1 hour gift certificates. In the half-hour gift certificate, include a coupon such as, “Add another one-half hour to your gift for just $25.”

6. Create a postcard, business card, or coupon to promote your gift certificates.
Wherever you have an opportunity to meet new people, have postcards or business cards that announce a special such as, “Call before February 14 and get 10% off gift certificates.” Pass them out at an open house at your office. Offer them where you do your regular chair massage. Post one at a gym, library or office building or give a stack to your hairdresser or barista.

Gift certificates bring you income, yes. And if you treat each new client with care, those new clients may stick with you for years, increasing your success and your professional satisfaction.