Natural Touch Marketing's How-To Articles Simple business boosting tips and marketing solutions for massage & bodywork professionals
  • Something Your Massage Clients Want to Hear: Thank you, thank you, thank you

    Filed under Client Relations
    Mar 11

    Thanking your massage clientsWhat do thank you notes do for your massage marketing? How should you write one, anyway? Cindy O. Asks Eileen.

    “I have a question about Thank You cards. I am trying to build my new massage practice and I would like to send Thank You cards to my new clients, but don’t know how to word it.
    Thank you so much,
    Cindy”

    I love thank you cards. Cards, postcards, notes, whatever. They are a great way to show clients your dedication to their health and willingness to go the extra mile.

    They also may be the only handwritten note your client gets all month. Don’t tell me there isn’t a good vibe pay-off there.

    A simple formula to follow:

    1. “Be Yourself”
    Cheeseball, I know. But you need to concentrate on being your professional self when writing your message.

    2. Keep it simple
    Short sentences. Minimal fluff. You want them to read past the words “thank you”.

    3. Remind them
    Remind them of the work you did for them. Remind them you listened and responded to their needs. Remind them of how good/relaxed/flexible they feel now. Remind them that you helped.

    4. Invite them to book again
    You can be obvious: “Call or email to book another session.” Or you can be laid back: “I’m looking forward to seeing you again.”

    5. Contact Information
    Always include it. Either in the note or enclose a business card.

    A thank you note is a good time to give — whether it’s a stretching info sheet or a coupon for an add-on service.

    Sample:

    “Dear [Nice Client] —

    Thank you for coming in to see me. Hopefully we got your [neck loosened up] in time for your [vacation]. If you’d like a reminder of all those stretches we talked about, send me an email. I’ll send you back a [stretching handout].

    I can’t remember if I mentioned I work late on Mondays and Wednesdays. If later times work best for you, call as soon as you feel you need more work. Those times fill up quickly.

    See you soon,
    Cindy.”

    Tagged as:

89 Responses to “Something Your Massage Clients Want to Hear: Thank you, thank you, thank you”

  1. Eileen,
    You nailed it again!
    I encourage therapists to send lots of cards and K.I.S.S. (Keep it simple, silly)

    A hand written is best, but if you are a bigger establishment, have a template on the ‘puter and print it out. (BUT, your computer software must be able to input their name, (so it is not ‘dear friend’) AND you must at least add a hand-written note like, “Glad I could help you feel better!” and sign it.

    ~ Irene Diamond ~
    http://www.MassageSuccess.org

  2. [...] » Something Your Massage Clients Want to Hear: Thank you, thank you, thank you Marketing Matters: M… http://www.naturaltouchmarketing.com/blog/marketing-matters/2010/03/massage-clients-thank-you … 1 day ago view tweet retweet Filter tweets [...]

  3. Thank you for highlighting how important it is for thank you notes, it is something that I don’t do, but have wanted to start but never knew/worried how to word it, but as you same “keep in simple” and “be yourself”, I don’t know why I worried so much!

  4. Glad this inspired you, Paula. What else do you do to stay in touch with clients?

  5. Hi Diana,

    Sorry for delay in replying, I didn’t get a notification of your reply. The other thing I do is a quarterly newsletter (when I remember oops). I must get in the habit of doing it regularly!.

    I so wish you were in the UK as I love your products!

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