What do thank you notes do for your massage marketing? How should you write one, anyway? Cindy O. Asks Eileen.
“I have a question about Thank You cards. I am trying to build my new massage practice and I would like to send Thank You cards to my new clients, but don’t know how to word [...]

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“Lib” from the UK asked a good question on the Ask Eileen page:
“Hi Eileen,
In the UK, schools run pamper nights to bring the ladies in and make money for the school. The night consists of [a] retail stall as well as a range massage therapy: massage, reflexology, etc.
Having done this occasionally, the question [...]

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Requirements for websites change practically every week. What was “required” for achieving optimal sales last week has changed by the time you’ve finished your first cup of coffee Monday morning.
Massage therapists and bodyworkers don’t work like that. You don’t work like that.
You should have a website. You need one to be found. You need one [...]

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Your Ideal Clients are your bread and butter … and sanity.
When you talk to your Ideal Clients, keep in mind:
1. You have to know who your Ideal Client is.
I know I’ve said this a million times before, but after some conversations this weekend, I feel I need to bring it up again.
The more focused [...]

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Marketing your massage / bodywork practice to your Ideal Clients will save both your sanity and your tooth enamel. Here’s why:
1. Ideal Clients Save You Money
You can spend $300 on a newspaper ad that might generate 10 responses. Or you can pay $50 to advertise in an event’s program, or a dentist’s newsletter, or [...]

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Ideal Client Defined
An Ideal Client is one who suits your Ideal Practice.
An Ideal Client is one who would benefit most from your particular skills.
An Ideal Client is your path to happiness in your work.
It’s Best to Focus
Many massage therapists or bodyworkers who are just beginning to market their practice find it difficult to [...]

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46% of Americans make New Year’s resolutions. Therefore, I am presuming that 46% of you made some sort of resolution to improve your practice.
You want more clients. You want more of your clients to tell their friends about you. You want to change your practice’s focus from working with the ill and disabled to working [...]

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Fact: Valentine’s Day is second only to Christmas in terms of gift certificate sales. (Followed by Mothers’ Day.)
Fact: 80% of people are more inclined to use a service when it is recommended by a friend.
Fact: Gift certificates are incomparable tools for introducing yourself to new clients and encouraging those new clients to rebook.
Fact: [...]

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I went to a big holiday craft fair this weekend (hey, the mother-in-law was in town) and was very pleased to find two massage therapists tucked in amongst the handmade soaps, Christmas wreaths and interesting fudges.
What a great place to attract clients and to make some gift certificate sales.
Don’t Let This Be You
The problem [...]

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This was the last week of our marketing consultation/brainstorming sessions.
I talked to twenty four massage therapists of all stripes, bodyworkers, energy workers, skin care specialists, and a new CEU teacher. I now have a general idea of your general situation and the general challenges you face. Generally.
Here’s an overview of five basic topics that came [...]

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