Well, Dear Readers, this is my last blog for Natural Touch Marketing. I’ll miss you. Here’s some thoughts I want to leave you with: You are better at marketing than you think. Actually that’s pretty much it. One thought. All I want you to get out of all the massage marketing stuff I’ve written is [...]
So being mentally and physically ready to hand out massage business cards (or bodywork, reiki, reflexology, yoga, or … ) got covered. And then there was a big ol’ entry on building rapport. Now it’s time for the Ma Joad/Tyne Daly* Special Bonus Cheerleading Round. Where did all this come from? A couple weeks ago [...]
You wouldn’t think handing out massage / bodywork business cards for your practice would be such a big deal. Okay, being honest — I wouldn’t think it would be such a big deal. But I had a moment a couple weeks ago which forcibly reminded me that not everyone is like me. So, yay! You [...]
A couple weeks ago, I embarrassed myself. I loused up a really basic skill: Handing out a massage business card. And I have to say, handing out business cards is something I’m pretty good at. Usually. However, that day the point that was driven home: No matter how many times I hand out my card [...]
A couple weeks ago, I embarrassed myself. I handed my business card to a complete stranger and wasn’t in The Business Card Handing Out Zone. I stepped up to this very nice lady, handed her my card and told her why I wanted to talk to her. She blinked at me a moment and asked, [...]
You know how it is when you preach, preach, preach and when it comes time to practice what you preach there’s that Universal Trombone in the background going, “WAH wah waaah … “? Yeah. That’s what happened to me last week when I didn’t have my business card game face on. What happened was a [...]
This is what I’m getting from my talks with you this week: apparently Thanksgiving weekend is the time when a bunch of you write and address your massage gift certificate promotional cards. Here are a couple message-writing tips to digest as you do the Thanksgiving thing tomorrow. 1. Avoid “Not”
I did an entry a while ago about four excuses I hear every day from massage therapists. These common excuses are merely stumbling blocks. They can be easily cleared up with confidence-building and practice. That entry motivated Fran, a long-time reader, to make a great observation. She brought up the Alone Factor. Fran made the [...]
The other week my “boot camp” trainer had a quick, brain-expanding exchange about marketing. I found what she had to say remarkable because they are the same things I hear from massage therapists/bodyworkers every day. And this got me thinking about you — as most things do. “I don’t want to want it more than [...]
My “boot camp” trainer and I butted heads last week about how she markets her business. She gave me four excuses that surprised me — because I hear the same ones from you every day. Believe it or not, this was a real mind-opener for me. I realized at the point that massage therapists, bodyworkers [...]
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