Good customer service does two things: Prevents problems and generates more business. Good customer service is also flows naturally into marketing your massage / bodywork practice.
This entry, we’re all about preventing problems.
Preventing a problem is different than fixing a problem.
When you prevent a problem, you are ahead of the game. When you make it [...]

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Yes, it’s still August, but I have to bring up the “C” word.
Christmas.
There. I said it.
This is when you sell most of your gift certificates. This is when you spend a lot of time, energy and money encouraging people to give their loved ones the gift of good health.
I’ve had the chance to talk to [...]

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Last week I promised you a step-by-step example of a schedule to market your massage gift certificates. It’s easy. Really. In fact, it looks too simple … Hm.
Before I dive in to it, let me set the stage using my Ideal Client as an example:
My Ideal Client Is:
A 40-ish part-time professional office worker, mother and [...]

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Two of our most popular promotional postcards have gotten a facelift for the holidays. Before we get our inventory in order for the holidays, we’d like to know which design you like better.
(Text: always the right size and color • never goes out of style • non-perishable • suitable for all occasions • luxurious and [...]

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Part of keeping your practice alive is reaching out to your clients — both current and prospective. Since you’ve got to market to your massage clients anyway, you may as well be effective.
Last week I talked about how sending a message at a time when your clients weren’t in the mind-space to pay attention isn’t [...]

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We’ve talked about consistency in your massage marketing message. Now I want to ease the discussion toward timing in your marketing: when you reach out to your massage / bodywork clients. This is going to be a two-parter. Can see your practice, and your marketing, in this real-life situation?
Is This You?
I read a fabulous book [...]

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Last week I talked about some basics on having your massage marketing messages heard by your clients. One of the basics is to be consistent.
Initially, I was talking about being consistent in your message. eg: Postcard message: I’m affordable, Email: You can afford me and here’s why!, Newsletter: Affordable AND good for you!
On further reflection, [...]

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I have a lovely friend who’s smart and together. I found a great new place to run my dogs and invited her to come along.
“There’s a bit of a hill at the beginning,” I said. “You need to bring water for your dogs,” I said.
“Right,” she said. “Got it.”
Two hours later she was puffing up [...]

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All right, my dears. You may recall a couple weeks ago, we released some new business card designs for your critique. You had a lot to say. Thank you, especially, for the specific feedback. Here are the three things we’ve done in response to your comments.
1. I like it, but change it.
Requests for “more designs [...]

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Yesterday, the poll closed on our new business card designs.
I would like to thank everyone for their input, especially those who suggested alternatives and/or gave detailed input. Knowing what you think and what you need helps tremendously.
We here at Ye Olde NTM re-learned some important stuff in the course of doing this poll. Now I’m [...]

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