Alarming, dismaying, disheartening … Well … maybe it wasn’t that bad. But, lordy, it wasn’t good.
Maybe flabbergasting?
I had breakfast* with my friend, former housemate and current customer last weekend. A year ago she moved her practice from one town to another.
In preparation for the move, she got 200 “I’m Moving” postcards with a message printed [...]

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You can spend $500 on a newspaper ad and maybe get 10 clients. Or you can spend $100 on an ad in a high school flyer and get 10 clients.
As I said in the last entry, you need to know whom you’re talking to. Once you know whom you’re talking to, you know what to [...]

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You need to know who you’re talking to.
Even before you get started on any sort of postcard, email, letter, business card — any sort — you need to know who you’re talking to.
Whenever I do a massage marketing consultation or brainstorming with one of our customers (you), my second question is, “Who is your ideal [...]

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You need a cheerleader.
That’s what I’ve learned after talking to a slew of you during the free 20 minute massage marketing consultations this week.
So here we go. Five cheerleader-y things for you.
1. You Are Absolutely Worth It.
You have studied. You have done your work. You have made the commitment. You — and your profession [...]

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I have had the best two days. Honestly, I’m pretty gush-y right now.
This Monday and Tuesday were the first two days of the free 20 minute massage / bodywork consultations I first offered about a month back.
The massage therapists, reflexologists, estheticians and reiki practitioners I talked to have tons of talent and a lot to [...]

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I got a really good question on the Ask Eileen page today. Brenda is a new therapist and needs your input. She’s moving to a new town and gets to decide between two opportunites.
Here’s what Brenda has to say:
I have been a massage therapist in KY for about 8 months and have a good job [...]

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Writing copy for a promotional postcard is an art. But it’s an art like making good chocolate chip cookies is an art: after you follow the directions a couple times, you get comfortable and start to tweak things here and there.
You discover how to adjust the recipe to your tastes and how to make room [...]

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Rubber to the Road
As the The Holidays approach (I know, I know, it is way too early for this … except it isn’t, really) I’ve decided to put my money where my mouth is.
With the blessing of My Lady Boss, I am offering you a free, 20 minute brainstorming, brain-picking session.

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The Story
We moved a gun safe last weekend. Don’t ask. It’s like a weekend sport out here.
As usual, this odd chore got me thinking about you and how you market your massage practice.
There are several ways to go about moving a 1200 pound box. I am firmly in the Find Someone Else to Do [...]

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I got an email recently asking for suggestions on getting in to see human resource directors.
There are dozens of books with suggestions and cover letter samples for marketing your massage practice to businesses / corporations. Rather than rehash what’s already out there. I thought I’d call a couple business HR directors in the area. I [...]

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