Part of keeping your practice alive is reaching out to your clients — both current and prospective. Since you’ve got to market to your massage clients anyway, you may as well be effective. Last week I talked about how sending a message at a time when your clients weren’t in the mind-space to pay attention [...]
We’ve talked about consistency in your massage marketing message. Now I want to ease the discussion toward timing in your marketing: when you reach out to your massage / bodywork clients. This is going to be a two-parter. Can see your practice, and your marketing, in this real-life situation? Is This You? I read a [...]
Last week I talked about some basics on having your massage marketing messages heard by your clients. One of the basics is to be consistent. Initially, I was talking about being consistent in your message. eg: Postcard message: I’m affordable, Email: You can afford me and here’s why!, Newsletter: Affordable AND good for you! On [...]
I have a lovely friend who’s smart and together. I found a great new place to run my dogs and invited her to come along. “There’s a bit of a hill at the beginning,” I said. “You need to bring water for your dogs,” I said. “Right,” she said. “Got it.” Two hours later she [...]
All right, my dears. You may recall a couple weeks ago, we released some new business card designs for your critique. You had a lot to say. Thank you, especially, for the specific feedback. Here are the three things we’ve done in response to your comments. 1. I like it, but change it. Requests for [...]
Yesterday, the poll closed on our new business card designs. I would like to thank everyone for their input, especially those who suggested alternatives and/or gave detailed input. Knowing what you think and what you need helps tremendously. We here at Ye Olde NTM re-learned some important stuff in the course of doing this poll. [...]
Down beneath all this text are three new business card designs we just produced. I’m all a-twitter because I am a paper junkie. I am; I get all goofy whenever we release new business card designs. See, business cards are kind of a paper junkie’s … well, you know when your techno-geek friend gets a [...]
I’m bringing back the Thank You/Welcome note discussion this week. Remember how I was awestruck by an amazing customer service experience? Below is the thank you note that came with it. Don’t tell me that getting a handwritten note like this wouldn’t seal the deal for you.
We have a Facebook page and I’m inviting you to “Like” it. (Gosh, remember the Good Old Days when you could be a Fan?). Fad or not, insidious plot to take over our minds or not, Facebook serves a real purpose in our relationship with you. Here are the four big reasons. 1. You can [...]
I had an amazing first-time experience with a health care provider this last week. And now I want to Share. Because this could be you. This is a fabulous example of how specializing your massage / bodywork practice can create devoted, happy clients The Set-Up It was time for my son’s first dental exam. Since [...]
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