When you market specials for your massage / bodywork / energy practice, you only have one chance to get it right. Here are four ways to get it wrong. We know they’re wrong. Oh, we know. 1. Make It Complicated A few Mothers’ Days ago, we tried a special involving gift certificates and postcards. It [...]
A hammer doesn’t build a house, the person swinging the hammer does. Massage marketing tools don’t build your practice, you do. It’s all in how you use the tools available. Lately, there’s been a lot up on the discussion boards and Facebook about whether brochures are still relevant. Speaking for Natural Touch Marketing, which has [...]
How many ways? Well, you tell me. Your massage / bodywork clients need your help. And I have a plan. It will take about 30 seconds of your time. We’re going to make a list. You and I. When we’re done, I’ll make it pretty and you can have it to hand out to your [...]
In this day and age you are probably the only person outside your clients’ families who touches them. I’m sure you know how much this can mean to a person. While you cannot physically lay your hands on (or near) your clients at all times, you can continue to touch their minds and hearts. You [...]
What do thank you notes do for your massage marketing? How should you write one, anyway? Cindy O. Asks Eileen. “I have a question about Thank You cards. I am trying to build my new massage practice and I would like to send Thank You cards to my new clients, but don’t know how to [...]
“Lib” from the UK asked a good question on the Ask Eileen page: “Hi Eileen, In the UK, schools run pamper nights to bring the ladies in and make money for the school. The night consists of [a] retail stall as well as a range massage therapy: massage, reflexology, etc. Having done this occasionally, the [...]
Requirements for websites change practically every week. What was “required” for achieving optimal sales last week has changed by the time you’ve finished your first cup of coffee Monday morning. Massage therapists and bodyworkers don’t work like that. You don’t work like that. You should have a website. You need one to be found. You [...]
Your Ideal Clients are your bread and butter … and sanity. When you talk to your Ideal Clients, keep in mind: 1. You have to know who your Ideal Client is. I know I’ve said this a million times before, but after some conversations this weekend, I feel I need to bring it up again. [...]
Marketing your massage / bodywork practice to your Ideal Clients will save both your sanity and your tooth enamel. Here’s why: 1. Ideal Clients Save You Money You can spend $300 on a newspaper ad that might generate 10 responses. Or you can pay $50 to advertise in an event’s program, or a dentist’s newsletter, [...]
Ideal Client Defined An Ideal Client is one who suits your Ideal Practice. An Ideal Client is one who would benefit most from your particular skills. An Ideal Client is your path to happiness in your work. It’s Best to Focus Many massage therapists or bodyworkers who are just beginning to market their practice find [...]
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