This month’s eMarketing Minutes is emailing out soon.* This month we (meaning Diana) found a bunch of excellent articles about creating copy for your business cards. I’m featuring my favorite in this entry because 1) I don’t want anyone to miss it and 2) I’d like to share some specific ways these ideas can bend to meet massage / bodywork marketing needs.

How to Order, Design and Use Personal Business Cards in a New Way is an article with a nice balance between slightly out-of-the-box and reality. “Getting Specific with Business Cards: An effective way to focus on your clients” continues »

Hi Eileen -

Here’s a little info about the process I used when putting together a successful press release a few months ago. Feel free to share it with your readers.

The Finished Press Release:
Though I don’t have the edited version handy, here’s a link to the version I sent to the press [The link is to a pdf file that needs Acrobat Reader to display it. It's "safe" to download. If you don't have Acrobat Reader, you can download it for free. —ER].

The edited version had no pictures and the quotations were replaced by shortened factual statements or eliminated altogether. Overall text length was about 1/2-2/3 of what I sent out.

Choosing Relevant (and Likely) Publication(s)
I chose local publications that are distributed in our city ““Making the Piece Fit the Paper”: An in-depth look at writing a good press release” continues »

To achieve maximum potential in business your marketing plan needs to include everything you can fit in it. From business cards, mailings, brochures, and websites to ads both online and in print.

One way to create an instant boost in clients and a scurry of activity on your website is right at the end of your fingertips and it’s free.

Wherever you live, city or town, big or small there is a local newspaper and in that paper is a business section. Now what every newspaper in the world wants is fresh, new content daily which is great for you because that’s what your business is … fresh and new.

““Free Marketing Tool You Must Use”” continues »