Ever tuned into Laura Allen’s YouTube videos? Here’s one on an innovative way to advertise your practice by trading gift certificates. Fabulous! Unless you live in Laura Allen’s neighborhood, chances are no one else is trading gift certificates for radio advertising. Who else might advertise your business if you traded gift certificates?
I had another great day brainstorming with the massage therapists who signed up for the marketing consultation/brainstorming sessions with me. One of the folks I was talking to made me feel especially optimistic … and proud (there’s going to be a little back-patting here, but just a little). She said I could share her marketing [...]
You can spend $500 on a newspaper ad and maybe get 10 clients. Or you can spend $100 on an ad in a flyer for a high school theater production and get 10 clients. As I said in the last entry, you need to know whom you’re talking to. Once you know whom you’re talking [...]
I wondered why it was so dark in my shower this morning. Turns out it was precisely thirty nine thousand, eight hundred and two ladybugs covering the inside of my skylight. My first question involved swearwords. But my second question was, “How did they get in here?” When it comes to your clients, you should [...]
There have been many psychiatrists and family counselors on the Talking Head Circuit of news and talk shows lately. They are all discussing the economy and its effects on us and our families. One of them brought up an interesting point: Even people who aren’t directly affected are exhibiting signs of anxiety. Well that got [...]
This picture is from Eagan’s, a local burger drive through. Eagan’s has been around approximately a million and twelve years … give or take. Last Thursday was the first time I have seen any new signage of any sort outside their business. Last week the board read: Make Your Burger Better for Only a Buck! [...]
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