You know what concerns people at the winter holidays — stress and shopping. So you reach out to them with specials and gift certificate promotionals, reminding them that you can help with real solutions. The rest of the year To keep it fresh, try continuing this approach all year long. Whether it’s midwinter, spring or [...]
Create a merry – and calming – holiday both for your clients and yourself. This month, consider pulling in a little – to your studio, that is. Try one or more of these suggestions to make the holiday season warmer, more calming and yes, more joyful. If you like, put into action all five for [...]
Busy people forget to do all sorts of things that make a difference to their health. My hygienist says that lots of patients claim they don’t have time to floss in the summer! No time for massage In last week’s post, I shared the results of the question put to massage clients, “Why haven’t you [...]
No, not really. “Okay,” you say. “If it ain’t selling, what is it?” Especially in the healing arts, the key to building a practice is being yourself. Five Ways to Grow by Being You
I had an amazing first-time experience with a health care provider this last week. And now I want to Share. Because this could be you. This is a fabulous example of how specializing your massage / bodywork practice can create devoted, happy clients The Set-Up It was time for my son’s first dental exam. Since [...]
I got to hear Sarah Vowell do a reading in Olympia this weekend. At the end she took questions. Somehow or other she got onto the topic of What it Takes to Be Successful. In high school, Sarah really wanted to be a musician when she grew up. Her music teacher advised her to study [...]
Heads up: It’s five weeks until Valentine’s Day, the second highest gift certificate purchasing occasion of the year. Have you reminded your clients you have Valentine’s gift certificates available? My mom’s lawn guy is a total smartypants. In the days before Christmas we got 13 inches of snow, which is a lot for OlyWa. Good [...]
I’m sitting in yet another doctor’s waiting room while I am writing this. So far they are 20 minutes late in calling me back. It used to be (one whole week ago) that this situation would agitate me. Waiting. I would start thinking about all the work on my desk, the people who planned on [...]
… Eliminate the negative. So let me ask you: if you were really interested in, say, learning a new language and the first thing your language teacher said was, “This is going to be really hard and you’re never going to be fluent, but you may be able to learn to understand when someone gives [...]
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