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Chair Massage: Patience and Persistence Pay Off

Posted in April 28th, 2011
by Diana in Building a New Business

“May is National Employee Health and Fitness Month, which provides an extra opportunity for massage therapists to educate employers about the benefits of massage therapy to their workers.” Massage Magazine Lots of massage therapists jump gung ho into work site massage, and, as the above article points out, boy, do people need it. At the [...]

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Hello? Human Resource Directors? Hello?: A brief attempt to market massage to businesses

Posted in August 25th, 2009
by Eileen in Support and Networking

I got an email recently asking for suggestions on getting in to see human resource directors. So I thought I’d call a couple business HR directors in the area. I want to know what it would take for them to meet with a bodyworker. How Hard Can It Be? Shouldn’t be a problem, I thought. [...]

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Dipping in Your Oar: Notes on marketing massage at local events

Posted in May 1st, 2009
by Eileen in Effective Promotionals

I had a Sad Marketing Massage Moment this weekend. Two lovely massage therapists had their chairs set up at the Fourth Annual St Martin’s Dragon Boat Races. I watched them the whole morning. They had three customers. Sad. Here’s what was going on: There were 24 dragon boat teams of at least 21 people each, [...]

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