Last week I talked about some basics on having your massage marketing messages heard by your clients. One of the basics is to be consistent. Initially, I was talking about being consistent in your message. eg: Postcard message: I’m affordable, Email: You can afford me and here’s why!, Newsletter: Affordable AND good for you! On [...]
Marketing your massage / bodywork practice to your Ideal Clients will save both your sanity and your tooth enamel. Here’s why: 1. Ideal Clients Save You Money You can spend $300 on a newspaper ad that might generate 10 responses. Or you can pay $50 to advertise in an event’s program, or a dentist’s newsletter, [...]
This was the last week of our marketing consultation/brainstorming sessions. I talked to twenty four massage therapists of all stripes, bodyworkers, energy workers, skin care specialists, and a new CEU teacher. I now have a general idea of your general situation and the general challenges you face. Generally. Here’s an overview of five basic topics [...]
Heather Furby made a grab for sanity this year and more power to her. You’ve heard the story. Hey, I’ve told the story a couple times. After five years in practice, Heather was struggling with the whole phone tag thing. She was always embarrassed not to be able to be more accessible, phone tag went [...]
When last we chatted, I was telling you about one of our regulars, Fran, who has the opportunity to take over directing the spa portion of a doctor’s practice. She wanted to know what to look out for and prepare for that was beyond the obvious. This time I want to talk about ways to [...]
Hi folks— Whether you personalize through Natural Touch Marketing or a competitor or you print cards yourself, you need to think about your message very carefully. You should try to have only three parts in your message: contact information, a brief message and a call to action.
How can you tailor a promotional idea that captivates you for your own business? There’s a new commercial on Discovery Channel for Discovery Channel where they have the most popular shows’ personalities “singing” about how they love the whole world and how awesome it is. (And that’s the original “awesome” not the 80′s “awesome”.) It’s [...]
Last time we chatted, I told you about something new my massage therapist was trying. She has always been great about taking cues from her clients’ personalities when it comes to marketing her business. These days when she gets a cancellation, she starts calling clients who: A) Usually make appointments with her around the time [...]
I have a frizzy half-blown dandelion clock perched on my scalp. Some people refer to it as my “hair.” The woman who tends it is remarkable. She has never attempted to give me a “style.” Instead she “shapes” and “prunes.” She speaks my language, she takes time to understand what I want, she gives good [...]
My refrigerator is central to my home life. It’s right next to the spot where I make my morning phone calls and go through my mail in the afternoon. I stick family pictures on it, take-out menus and, most importantly for this conversation, cards from everyone who has kneaded, punctured or dosed my body in [...]
RSS Feed