You know what concerns people at the winter holidays — stress and shopping. So you reach out to them with specials and gift certificate promotionals, reminding them that you can help with real solutions. The rest of the year To keep it fresh, try continuing this approach all year long. Whether it’s midwinter, spring or [...]
‘Tis the time to remind your clients they need you this busy season. In this entry I’ll tell you how to do this in a way that will get your clients to call. Which client concerns can you address directly? Here’s a starter list.
Are you preparing to send seasonal messages in your mailings, emails, or on your website? Here’s four ideas for promotional messages and actual samples you can use to get started.
In my last post, MT and coach Felicia Brown shared the story of her wildly successful summer promotional. Instead of doing a Groupon deal or some other ad to the general public, Felicia offered a special on a package of sessions to her regular clients, including those she hadn’t seen in a while. She also [...]
A couple of weeks ago, I had the opportunity to interview Felicia Brown, business coach extraordinaire. I asked her, “How much time and money should massage therapists invest in marketing their business?”
Last week I promised you a step-by-step example of a schedule to market your massage gift certificates. It’s easy. Really. In fact, it looks too simple … Hm. Before I dive in to it, let me set the stage using my Ideal Client as an example: My Ideal Client Is: A 40-ish part-time professional office [...]
I have a lovely friend who’s smart and together. I found a great new place to run my dogs and invited her to come along. “There’s a bit of a hill at the beginning,” I said. “You need to bring water for your dogs,” I said. “Right,” she said. “Got it.” Two hours later she [...]
Your Ideal Clients are your bread and butter … and sanity. When you talk to your Ideal Clients, keep in mind: 1. You have to know who your Ideal Client is. I know I’ve said this a million times before, but after some conversations this weekend, I feel I need to bring it up again. [...]
Alarming, dismaying, disheartening … Well … maybe it wasn’t that bad. But, lordy, it wasn’t good. Maybe flabbergasting? I had breakfast* with my friend, former housemate and current customer last weekend. A year ago she moved her practice from one town to another. In preparation for the move, she got 200 “I’m Moving” postcards with [...]
This week I got a serious request for some input on the “Ask Eileen” page. It reads: “I have just recently moved from Chicago to Cape Cod, MA, and accepted a job at a spa/gym. The space and business is new to the owners of the spa. They have two other locations on the cape. [...]
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