This week I got a serious request for some input on the “Ask Eileen” page. It reads: “I have just recently moved from Chicago to Cape Cod, MA, and accepted a job at a spa/gym. The space and business is new to the owners of the spa. They have two other locations on the cape. [...]
Things are starting to look ugly out my way. Unless you’re a tiny business, it seems. With all the business news in Western Washington about Boeing, Starbucks and Microsoft laying off thousands, the media has been desperate to give a little good news (that in and of itself should be a sign of the End [...]
This picture is from Eagan’s, a local burger drive through. Eagan’s has been around approximately a million and twelve years … give or take. Last Thursday was the first time I have seen any new signage of any sort outside their business. Last week the board read: Make Your Burger Better for Only a Buck! [...]
Matt was behind the door when they were handing out romance. No. Scratch that. He was six blocks away, locked in a vault, thinking deep thoughts. In an effort to avoid the debacle of last Valentine’s (a card purchased at a gas station containing a piece of paper torn from a notebook reading: “Get yourself [...]
Heads up: It’s five weeks until Valentine’s Day, the second highest gift certificate purchasing occasion of the year. Have you reminded your clients you have Valentine’s gift certificates available? My mom’s lawn guy is a total smartypants. In the days before Christmas we got 13 inches of snow, which is a lot for OlyWa. Good [...]
Last night I got to talking with Heather Furby about the difficulty in A) balancing personality and professionalism in her website’s text and B) balancing science and spirit while explaining her work to people. Oh. Yeah. That is a toughie. Potential clients either back away from words like “energy” and “spirit” claiming they just want [...]
My boss, Heather, is an extremely intelligent person. She is also a loaf of french bread (I can hear her muttering about this right now): crusty on the outside, warm and soft on the inside. Most of Heather’s writing is for the Natural Touch Marketing which is mostly professional stuff. The following letter was written [...]
Dealing with clients who misunderstand an offer or policy takes preparation and practice. A normal first reaction is to bite the bullet, making it clear you’re not happy about it, or to flat out tell the client, “No,” and then deal with the fallout. Either way you feel crummy and walk around in a general [...]
How can you tailor a promotional idea that captivates you for your own business? There’s a new commercial on Discovery Channel for Discovery Channel where they have the most popular shows’ personalities “singing” about how they love the whole world and how awesome it is. (And that’s the original “awesome” not the 80′s “awesome”.) It’s [...]
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