There’s good news and bad, according to the ABMP 2011 consumer survey. In ABMP’s July/August issue of Different Strokes, an awesome pie chart showed that 35% of surveyed massage clients stopped coming in due to cost, 26% didn’t feel they needed it, and 25% were too busy. Only 8% felt they weren’t getting enough benefit [...]
Price isn’t everything — or is it? As ever, discounting massage to boost business is a hot topic on Linkedin.com and massageandbodywork professionals.com. Even before the recession, to discount or not to discount was a controversial topic. One MT complained, “ I wish there was more guidance in school about pricing, discounts and pricing.” When [...]
Marketing massage and bodywork practices with Groupon is a hot topic on the massage forums right now. If you live on Mars, you may not know that Groupon is a deal-of-the-day web advertiser particularly active on Facebook. Some practitioners love the way Groupon has helped them build business. Others say they have put out way [...]
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