I went to a big holiday craft fair this weekend (hey, the mother-in-law was in town) and was very pleased to find two massage therapists tucked in amongst the handmade soaps, Christmas wreaths and interesting fudges. What a great place to attract clients and to make some gift certificate sales. Don’t Let This Be You [...]
I had a Sad Marketing Massage Moment this weekend. Two lovely massage therapists had their chairs set up at the Fourth Annual St Martin’s Dragon Boat Races. I watched them the whole morning. They had three customers. Sad. Here’s what was going on: There were 24 dragon boat teams of at least 21 people each, [...]
When I was a kid, one of my favorite jokes was: Patient: “Doctor! It hurts when I do this!” Doctor: “Well, don’t do that.” I thought of this — and you — as I wheezed down the turn lane of a four lane highway this morning. My mom’s partially blind, selectively deaf and judiciously mulish [...]
I spent Saturday with eight yoga-instructors-slash-massage-therapists who had these amazing, innovative, touching ideas to honor the moms in their care. And no one was writing the ideas down. No one was saving these universe-comforting ideas. No one was planning. I wanted to bite through the radiator. So here it is, the simplest and most logical [...]
I have no idea if it’s too late for you to get in on a summer festival, but if you are so inclined, go out and look around and think about next year. While you’re looking for potential places think about these things: Local or tourists? Markets, county fairs, small town celebrations and the like [...]
I am a festival junkie. This time of year I run from county to county going from logger rodeo to seafood fest to county fair. My idea of a perfect day is 4H stock shows in the morning, oyster shucking competitions in the afternoon and a draft horse pull in the evening. And lots and [...]
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