Let’s explore some innovative ways of marketing those people-pleasing gems, gift certificates. 1. Use a business card to market gift certificates. Get a second version of your regular business card or choose a different one specifically to promote certificates. Use a message such as: “Simple solutions for Valentine’s (or birthdays). Massage — a gift everyone [...]
No matter what holidays you celebrate during this season of lights, we hope they are safe and happy. The staff at Natural Touch Marketing celebrates you! There’s not too many things that bring more peace to the world than massage and bodywork. You help people let go of their burdens every day — which helps [...]
Create a merry – and calming – holiday both for your clients and yourself. This month, consider pulling in a little – to your studio, that is. Try one or more of these suggestions to make the holiday season warmer, more calming and yes, more joyful. If you like, put into action all five for [...]
Last week I promised you a step-by-step example of a schedule to market your massage gift certificates. It’s easy. Really. In fact, it looks too simple … Hm. Before I dive in to it, let me set the stage using my Ideal Client as an example: My Ideal Client Is: A 40-ish part-time professional office [...]
Matt was behind the door when they were handing out romance. No. Scratch that. He was six blocks away, locked in a vault, thinking deep thoughts. In an effort to avoid the debacle of last Valentine’s (a card purchased at a gas station containing a piece of paper torn from a notebook reading: “Get yourself [...]
Now is a great time to contact your A List clients with a special deal for them. WalMart (I know, I know, but work with me on this) is gathering the attention of marketing gurus because of how they are presenting their products to customers this year. What WalMart is doing is “value bundles.”
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