Let’s say some of your clients are women in their 60’s. And that you are helping lessen their joint pain (among other things). Today’s challenge is: How can you get more of these kind of clients into your practice without taking out a newspaper ad — or a yellow pages or a ValPak ad? It [...]
Yesterday, the poll closed on our new business card designs. I would like to thank everyone for their input, especially those who suggested alternatives and/or gave detailed input. Knowing what you think and what you need helps tremendously. We here at Ye Olde NTM re-learned some important stuff in the course of doing this poll. [...]
Your Ideal Clients are your bread and butter … and sanity. When you talk to your Ideal Clients, keep in mind: 1. You have to know who your Ideal Client is. I know I’ve said this a million times before, but after some conversations this weekend, I feel I need to bring it up again. [...]
Marketing your massage / bodywork practice to your Ideal Clients will save both your sanity and your tooth enamel. Here’s why: 1. Ideal Clients Save You Money You can spend $300 on a newspaper ad that might generate 10 responses. Or you can pay $50 to advertise in an event’s program, or a dentist’s newsletter, [...]
Ideal Client Defined An Ideal Client is one who suits your Ideal Practice. An Ideal Client is one who would benefit most from your particular skills. An Ideal Client is your path to happiness in your work. It’s Best to Focus Many massage therapists or bodyworkers who are just beginning to market their practice find [...]
Last week I spoke with a charming new massage therapist. She was just about to sign a lease for her first studio when it was discovered the space next door was also to be leased to a massage therapist. Her husband, bless him, was all for finding another spot and/or reading the landlord the riot [...]
You can spend $500 on a newspaper ad and maybe get 10 clients. Or you can spend $100 on an ad in a flyer for a high school theater production and get 10 clients. As I said in the last entry, you need to know whom you’re talking to. Once you know whom you’re talking [...]
When a potential client visits your website, you have about 5 (five) seconds to tell them what they want to know before they go somewhere else. In the last couple few entries I’ve focused on the importance of knowing who your ideal clients are and what they truly want. Of course they want to know [...]
In my last entry I talked about making a list of what your ideal client is like. My little list read: “wears jeans and t-shirts, hikes, gardens, tries to eat well, demands a good cheeseburger and beer on occasion, shops at the local market, etc, etc.” This was fine until I realized it read like [...]
Currently there are about eight pounds of targeted massage / bodywork marketing example piled on my kitchen counter. We’ve had a steady stream of house guests over the last several months. When it comes to care and feeding of guests, mine are pretty much free-range until we all come together at dinner. Most of them [...]
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