As a healing arts practitioner, your business goals probably range widely, from straightforward financial goals to personal, community-oriented, even spiritual goals. Good marketing is one of the most important ways to attain your business goals. And, like your goals, your marketing efforts will be most successful if they are an extension of who you are. [...]
Yep, the holidays are coming, so help yourself out. Get your supply of eye-catching gift certificates in stock, and let clients know you have them. 1. Save money on your gift certificates If you’re on a budget, that’s okay. Be careful with what money you have to invest, but don’t let this golden time for [...]
There’s good news and bad, according to the ABMP 2011 consumer survey. In ABMP’s July/August issue of Different Strokes, an awesome pie chart showed that 35% of surveyed massage clients stopped coming in due to cost, 26% didn’t feel they needed it, and 25% were too busy. Only 8% felt they weren’t getting enough benefit [...]
Potential clients are not going to come in because you give a full body massage for 33 dollars. Well. To be honest, some will, but they probably won’t be the kind of client who will really support your practice. What else won’t work
Price isn’t everything — or is it? As ever, discounting massage to boost business is a hot topic on Linkedin.com and massageandbodywork professionals.com. Even before the recession, to discount or not to discount was a controversial topic. One MT complained, “ I wish there was more guidance in school about pricing, discounts and pricing.” When [...]
Ever tuned into Laura Allen’s YouTube videos? Here’s one on an innovative way to advertise your practice by trading gift certificates. Fabulous! Unless you live in Laura Allen’s neighborhood, chances are no one else is trading gift certificates for radio advertising. Who else might advertise your business if you traded gift certificates?
Tim Morawetz of Glue, Inc., a rising communications company in Toronto, had this to say about client newsletters: “Most clients have trouble finding time to read for pleasure, let alone for practical reasons! So, your newsletter needs to provide them with valuable news, unique insights or actionable information in an attractive and easy-to-read format.” We [...]
Let’s say some of your clients are women in their 60’s. And that you are helping lessen their joint pain (among other things). Today’s challenge is: How can you get more of these kind of clients into your practice without taking out a newspaper ad — or a yellow pages or a ValPak ad? It [...]
There have been many psychiatrists and family counselors on the Talking Head Circuit of news and talk shows lately. They are all discussing the economy and its effects on us and our families. One of them brought up an interesting point: Even people who aren’t directly affected are exhibiting signs of anxiety. Well that got [...]
Things are starting to look ugly out my way. Unless you’re a tiny business, it seems. With all the business news in Western Washington about Boeing, Starbucks and Microsoft laying off thousands, the media has been desperate to give a little good news (that in and of itself should be a sign of the End [...]
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