Scratching your head for a splashy way to promote your business for the holidays? Think about hosting a spa party. Notice I advised you to THINK about it. First off, there’s nothing saying you NEED to do spa parties. It’s like sending Christmas cards. Yes it’s nice, but if it causes you more stress than [...]
Looks like there’s still plenty of winter left, folks. The snowfall is abating a bit, but there’s lots of chilly rain in the West and flooding in the East. What to do? Promote your “Warm-Up” services, that’s what. Here’s some ideas for promotionals: 1) Does someone you love have a birthday coming up? Give them [...]
“Lib” from the UK asked a good question on the Ask Eileen page: “Hi Eileen, In the UK, schools run pamper nights to bring the ladies in and make money for the school. The night consists of [a] retail stall as well as a range massage therapy: massage, reflexology, etc. Having done this occasionally, the [...]
This week I got a serious request for some input on the “Ask Eileen” page. It reads: “I have just recently moved from Chicago to Cape Cod, MA, and accepted a job at a spa/gym. The space and business is new to the owners of the spa. They have two other locations on the cape. [...]
A few days ago, I heard from a regular commenter and question-asker, Fran D. She has this great opportunity and wanted a little feedback from you … and me. When last we heard from Fran, she was thinking about leaving a clinic where she shared a room with 3 other therapists and moving out on [...]
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