For a client newsletter that really looks like your own, let me lead you through your options to create something truly unique. Pen your own article First of all, if you have time, motivation and ideas of your own you would like to express, you can write your own article. In 200 words or less, [...]
Tim Morawetz of Glue, Inc., a rising communications company in Toronto, had this to say about client newsletters: “Most clients have trouble finding time to read for pleasure, let alone for practical reasons! So, your newsletter needs to provide them with valuable news, unique insights or actionable information in an attractive and easy-to-read format.” We [...]
I have a lovely friend who’s smart and together. I found a great new place to run my dogs and invited her to come along. “There’s a bit of a hill at the beginning,” I said. “You need to bring water for your dogs,” I said. “Right,” she said. “Got it.” Two hours later she [...]
Newsletters are the way people, your potential clients, expect to get their education about you and your work. Here are seven basic ways a newsletter will support your practice: 1. Education. It’s understood that if your clients see how your work positively impacts their lives then they will be more inclined to see you more [...]
The following is from Kevin Doherty, L.Ac. This is good, logical, clearly spelled out information. There is a link to one of his teleseminars at the bottom of the article. I’ve never taken one through him so would be interested in hearing if anyone out there has and what they think. All my best, Eileen [...]
I know, I know. Nobody wants to think about Christmas and all the other winter holidays in July. Does it help any to know that we have to have all our card designs ready by May each year? Each year in April, The Bosses bring in Christmas music and a Santa hat for Poor Kendra [...]
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