Felicia Brown, massage therapist and owner of Spalutions, believes it helps to perceive marketing as a modality. Just as it took time, energy and practice to master each of your modalities, it will take the same to put yourself in the shoes of your clients and look at every step of their contact with you [...]
In my last blog, massage business coach and author, Cherie Sohnen-Moe, revealed effective tactics for reaching out to people with headaches. Here’s five more ways to really engage with potential clients suffering from headaches. (Hint: substitute any condition you focus on and it will work!)
Potential clients want to know you are legit and good at what you do. Hearing that from satisfied clients (and not just you) underlines the message. I don’t know about you, but when I’m looking for help from a professional, I ask around. Then I go to his or her website. If there are testimonials [...]
The Massage Nerd and Gloria Coppola have put together a nice video explaining what to expect from your first massage. It’s a great example of something you can add to your website or Facebook page, or email to clients. In fact, if you have a blog or email newsletter and you would like people to [...]
Requirements for websites change practically every week. What was “required” for achieving optimal sales last week has changed by the time you’ve finished your first cup of coffee Monday morning. Massage therapists and bodyworkers don’t work like that. You don’t work like that. You should have a website. You need one to be found. You [...]
Joel from Bodywork Dynamics in the UK sent in a series of questions to the Ask Eileen page. Folks, Joel is asking for your input, so belly up to the comment box and give the fellow your thoughts. Defining Your Niche “So I started [building] my own site (just one of the skills I’ve picked [...]
When a potential client visits your website, you have about 5 (five) seconds to tell them what they want to know before they go somewhere else. In the last couple few entries I’ve focused on the importance of knowing who your ideal clients are and what they truly want. Of course they want to know [...]
I got a great question on website development from “Beatrix” last week: “Hi Eileen, I want to develop a website. Could you recommend a company specializing in websites for massage therapists or one that would provide assistance in developing a site? Thank you.” There are more web developers in the Puget Sound area than there [...]
Last night I got to talking with Heather Furby about the difficulty in A) balancing personality and professionalism in her website’s text and B) balancing science and spirit while explaining her work to people. Oh. Yeah. That is a toughie. Potential clients either back away from words like “energy” and “spirit” claiming they just want [...]
Time again for the month’s round up of random things that have been sent or crossed my path. Remember, if you find anything worthwhile send it in so we can share. Websites (sent in and discovered): Natural-Life.ca is a Canadian directory of organic grocers, organic farms, natural health practitioners and organic restaurants near Toronto, Montreal [...]
RSS Feed