I’ve talked at length about target marketing. Even though it’s a relatively simple concept, it can be challenging to apply to your practice. So I called Cherie Sohnen-Moe, massage marketing author and coach, and asked for some help. I gave her the kind of question we are often asked by bodyworkers. “My target market is [...]
Cherie Sohnen-Moe, author of Business Mastery recently wrote, “There are several marketing techniques that are highly effective in reaching most target markets. 1. Public Speaking: Give presentations/demonstrations to groups where your target markets are likely to be members; hold open houses; teach classes. 2. Network: Be active in your community; join local business and professional [...]
In her Women in Bodywork Business blog, Ruth Werner reflected on the results of the 2010 AMTA Massage Profession Research report. She began by sharing the primary reasons surveyed clients gave for receiving their last massage: Pampering/ just to feel good/ special indulgence             17% Relaxation/ stress reduction                                                 32% Medical reasons (including injury, spasm, pain [...]
When I was a kid, one of my favorite jokes was: Patient: “Doctor! It hurts when I do this!” Doctor: “Well, don’t do that.” I thought of this — and you — as I wheezed down the turn lane of a four lane highway this morning. My mom’s partially blind, selectively deaf and judiciously mulish [...]
Dad and Mike are the ultimate fly-fishing codgers. Even on a hot August day, they smell like wet wool, salt water, pipe tobacco and a wee drop of the best. Both of them are sometime fly-casting instructors. Each one is a good teacher, each one takes time to update their skills, and each one has [...]
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