On her blog, Kelli Wise at massagetherapyworld.com just did the MT’s in Washington state a big favor. She let everybody know that it is ILLEGALÂ in Washington to give people a monetary award for referring clients to them. Whoa. Some of you bodyworkers already keep it simple, thanking clients in conversation or through the mail [...]
I got my inspiration for the last blog from a discussion on Linkedin. If you’re not a member yet, you should be. Why? Everybody knows that bodyworkers should network, right? When you network, you feel supported, and pave the way for referrals from professionals and other acquaintances. LinkedIn is your online networking group. It’s free, [...]
Okay, so Beth King sent me a monster email asking about contacting health care providers and asking for referrals. The last couple entries have addressed letters of introduction and resources for examples. This entry is about marketing to and educating doctors about massage after you’ve sent out the formal letters. Engage Your Clients You should [...]
Beth King sent in three good questions recently. The second was about introducing yourself to doctors. “We’re told in school and publications to introduce ourselves to the doctors in the community, get them to send us referrals. HOW? Make an appointment and while I’m sitting there with my shirt off, tell him I want him [...]
Beth King is a massage therapist in rural-ish Missouri. She is also an entertaining massage marketing question-asker. Here’s part of an email she sent recently: … howdaheck do I phrase a letter — “HiYa Doc, lemme tell you how wonderful I am!” just doesn’t sound like it would get the results I want. Though laughter [...]
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