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How to Get Busy Clients Back in the Door

Posted in September 17th, 2011
by Diana in Client Relations

Busy people forget to do all sorts of things that make a difference to their health. My hygienist says that lots of patients claim they don’t have time to floss in the summer! No time for massage In last week’s post, I shared the results of the question put to massage clients, “Why haven’t you [...]

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Refresh Daily: Keep marketing by keeping your massage clients in the loop

Posted in July 23rd, 2009
by Eileen in Client Relations

As a society, we expect immediate results. All crimes and social blunders are solved in an hour. The guy gets the girl in 90 minutes. We get hot water on demand and popcorn in three minutes. And health practitioners call back within 45 minutes. Right? Hmm … Maybe not. As a single practitioner, you are [...]

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Hiring Help: Letting go of stuff you don’t like anyway

Posted in December 10th, 2008
by Eileen in Client Relations

Heather Furby made a grab for sanity this year and more power to her. You’ve heard the story. Hey, I’ve told the story a couple times. After five years in practice, Heather was struggling with the whole phone tag thing. She was always embarrassed not to be able to be more accessible, phone tag went [...]

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My Massage Therapist Knows Me (pt 1)

Posted in June 4th, 2008
by Eileen in Money-Saving Marketing

As I’ve said in my Marketing Matters column, I am constantly wowed by my massage therapist. In addition to having excellent skills, she is very good at focusing on her clients’ personalities when it comes to marketing her practice. Here’s what I mean: the other day she called and left a message, “Hi, Eileen, I [...]

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