Every bodyworker has clients who love (and are willing to pay for) massage, but who aren’t inclined to reschedule at the end of their session. Today I give you a three-part method for reaching out to massage clients who haven’t scheduled in a month or two. If the strategy works, it may even motivate those [...]
You know what concerns people at the winter holidays — stress and shopping. So you reach out to them with specials and gift certificate promotionals, reminding them that you can help with real solutions. The rest of the year To keep it fresh, try continuing this approach all year long. Whether it’s midwinter, spring or [...]
If you want to boost your clients’ interest in buying gift certificates, follow the lead of some upscale spas and create luxurious packages. Here’s some tips:
Marketing massage and bodywork practices with Groupon is a hot topic on the massage forums right now. If you live on Mars, you may not know that Groupon is a deal-of-the-day web advertiser particularly active on Facebook. Some practitioners love the way Groupon has helped them build business. Others say they have put out way [...]
Fact: Valentine’s Day is second only to Christmas in terms of gift certificate sales. (Followed by Mothers’ Day.) Fact: 80% of people are more inclined to use a service when it is recommended by a friend. Fact: Gift certificates are incomparable tools for introducing yourself to new clients and encouraging those new clients to rebook. [...]
I know, I know. Nobody wants to think about Christmas and all the other winter holidays in July. Does it help any to know that we have to have all our card designs ready by May each year? Each year in April, The Bosses bring in Christmas music and a Santa hat for Poor Kendra [...]
Hi folks— Whether you personalize through Natural Touch Marketing or a competitor or you print cards yourself, you need to think about your message very carefully. You should try to have only three parts in your message: contact information, a brief message and a call to action.
Matt and I spent a long weekend with the Heir Apparent in Victoria, B.C. We were lucky to be able to go during Victoria’s “Be A Tourist in Your Own Hometown” weekend. This is when the city sells coupon books for $10 each. These coupons get you into tourist attractions for deep discounts or for [...]
As I’ve said in my Marketing Matters column, I am constantly wowed by my massage therapist. In addition to having excellent skills, she is very good at focusing on her clients’ personalities when it comes to marketing her practice. Here’s what I mean: the other day she called and left a message, “Hi, Eileen, I [...]
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