According to a survey conducted by The University of Washington, 40 percent of Americans resolve to exercise more each New Year, 13 percent determine to eat better, and 7 percent resolve to stop or cut back on smoking or drinking. The survey went on to show that many of those making resolutions are not successful. [...]
‘Tis the time to remind your clients they need you this busy season. In this entry I’ll tell you how to do this in a way that will get your clients to call. Which client concerns can you address directly? Here’s a starter list.
We’ve heard the following statements (or something like them) countless times from customers. Today I’m hear to tell you they just ain’t the truth…or not the whole truth, anyway. 1. If I Build It, They Will Come If simply opening your doors is your approach to gaining clients, you will almost certainly be disappointed. People [...]
Eileen was a class act, and will be hard to follow. But I’m game for the challenge! Many of you have shared your insights with me in the process of writing brochures, client handouts, presentation guides and client newsletters. And while researching and writing all those absolutely free articles in our practice-building archives. I really [...]
This is what I’m getting from my talks with you this week: apparently Thanksgiving weekend is the time when a bunch of you write and address your massage gift certificate promotional cards. Here are a couple message-writing tips to digest as you do the Thanksgiving thing tomorrow. 1. Avoid “Not”
46% of Americans make New Year’s resolutions. Therefore, I am presuming that 46% of you made some sort of resolution to improve your practice. You want more clients. You want more of your clients to tell their friends about you. You want to change your practice’s focus from working with the ill and disabled to [...]
Writing copy for a promotional postcard is an art. But it’s an art like making good chocolate chip cookies is an art: after you follow the directions a couple times, you get comfortable and start to tweak things here and there. You discover how to adjust the recipe to your tastes and how to make [...]
Joel from Bodywork Dynamics in the UK sent in a series of questions to the Ask Eileen page. Folks, Joel is asking for your input, so belly up to the comment box and give the fellow your thoughts. Defining Your Niche “So I started [building] my own site (just one of the skills I’ve picked [...]
In my last entry I talked about making a list of what your ideal client is like. My little list read: “wears jeans and t-shirts, hikes, gardens, tries to eat well, demands a good cheeseburger and beer on occasion, shops at the local market, etc, etc.” This was fine until I realized it read like [...]
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