Okay, so Beth King sent me a monster email asking about contacting health care providers and asking for referrals. The last couple entries have addressed letters of introduction and resources for examples. This entry is about marketing to and educating doctors about massage after you’ve sent out the formal letters. Engage Your Clients You should [...]
Beth King is a massage therapist in rural-ish Missouri. She is also an entertaining massage marketing question-asker. Here’s part of an email she sent recently: … howdaheck do I phrase a letter — “HiYa Doc, lemme tell you how wonderful I am!” just doesn’t sound like it would get the results I want. Though laughter [...]
I’m sitting in yet another doctor’s waiting room while I am writing this. So far they are 20 minutes late in calling me back. It used to be (one whole week ago) that this situation would agitate me. Waiting. I would start thinking about all the work on my desk, the people who planned on [...]
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