Think about your favorite businesses. Why do you patronize your favorite restaurant, coffee shop, healing arts practitioner? What makes them different from the competition down the street? You are special, too

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Reiki practitioners have frequently told us, “I need something that explains to people what Reiki is,” “People don’t understand Reiki,” and “I don’t know how to explain Reiki.” As a trained Reiki practitioner, you have a foundation in the practice and have seen the healing benefits of it, perhaps many times over. But you may [...]

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“May is National Employee Health and Fitness Month, which provides an extra opportunity for massage therapists to educate employers about the benefits of massage therapy to their workers.” Massage Magazine Lots of massage therapists jump gung ho into work site massage, and, as the above article points out, boy, do people need it. At the [...]

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The Massage Nerd and Gloria Coppola have put together a nice video explaining what to expect from your first massage.  It’s a great example of something you can add to your website or Facebook page, or email to clients. In fact, if you have a blog or email newsletter and you would like people to [...]

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Dan at The Practitioner’s Journey writes, “I could describe our clinic this way: we’re the most expensive, we offer the most inconvenient hours, we have the worst parking, Every one of those is true. But I’m not going to focus on them. Why? Because faced with the decision to talk about our crap parking or [...]

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A couple of weeks ago, I argued that small massage practitioners could compete with Massage Envy simply by telling people that it will be well worth the extra money or inconvenience to get their bodywork from you. Folks, the key phrase here is telling people. If you tell them, they will come. I found all [...]

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Since Massage Envy’s (ME) inception in 2002, it has experienced phenomenal growth, and now has over 600 franchises. Practicing massage therapists seem to either: (1) appreciate ME for making massage more of an every man’s (or woman’s) activity, (2) think of it as a Corporate Giant that is ruining the livelihood of small practitioners, or [...]

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A hammer doesn’t build a house, the person swinging the hammer does. Massage marketing tools don’t build your practice, you do. It’s all in how you use the tools available. Lately, there’s been a lot up on the discussion boards and Facebook about whether brochures are still relevant. Speaking for Natural Touch Marketing, which has [...]

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Thirty years ago the Farmer’s Market in Olympia, WA, was 20 card tables and tailgates in a dusty parking lot. Carolyn Lattin was one of the early vendors. Her family’s dream was to support themselves producing good, healthy apple cider. But sales were slow and business was disappointing and scary. Mrs. Lattin often had to [...]

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